Project Smile is on a mission to bring free education and real opportunities to kids who need it most. And I had the honor of helping shape that story visually.
Objective: Create a warm, modern look for Project Smile that instantly connects with “Enrich – Encourage – Empower.” This identity should make anyone feel the heart of our mission at a glance.
Approach: A clean wordmark where the “ec” in “Project” becomes a genuine smile-simple, memorable, uplifting.
Mission: To create a global family united by compassion, empowering children in the world’s poorest communities with free education, hope, and opportunity through a simple, heartfelt smile.
Emotional Pull: The smile icon isn’t just graphic, it sparks hope & invites involvement.
Versatile: Works across social posts, banners, tents, and more. Every piece feels like part of one story.
Outcome: A genuine, flexible brand identity that feels both professional and heartfelt. From a LinkedIn post to a community event banner, people will immediately see and feel Project Smile’s purpose — and want to be part of it.
